POP MART’S Labubu Toy – The Viral Toy Craze of 2025

In the ever-evolving world of collectibles and pop culture, the Labubu toy from POP MART has emerged as the most talked-about toy of 2025. With an uncanny name and an even quirkier appearance, this mischievous character has captured the imagination of collectors and casual fans alike across the globe. Whether you’ve just stumbled across this little creature or have been following the trend for months, one thing is clear—this is no ordinary toy.

But what exactly is Labubu? Born out of whimsical design and otherworldly storytelling, the Labubu toy is not just a figure—it’s an emotion, a collectible, and a global phenomenon. Let’s explore how this once-niche collectible from POP MART went viral, why it has become such a sensation, and what makes it so special.

Who Designed the Labubu Toy?

The Labubu toy was created by the famed artist Kasing Lung, a Hong Kong-based illustrator whose unique style blends gothic fantasy with playful innocence. POP MART, the Chinese collectibles giant, partnered with Lung to bring Labubu and his mystical forest friends to life. The original character appeared as part of the The Monsters series, which debuted in 2016.

Kasing Lung’s imagination gave birth to the viral toy—a wide-eyed, long-toothed, elf-like creature who is mischievous, mysterious, and oddly charming. Designed to embody unpredictability and emotion, Labubu quickly became a standout in POP MART’s diverse lineup.

Variations of the Labubu Toy

Part of the toy’s appeal lies in its incredible range of variations. From seasonal specials and themed costumes to rare gold editions and glow-in-the-dark figures, there’s a version of it for every collector.

Some of the most popular variations include:

• Pirate
• Forest Guardian
• Halloween
• Golden
• Space Explorer

Many are released as part of POP MART’s blind box series, meaning you won’t know which version you’re getting until you open the box. This mystery element adds to the buzz and heightens the thrill of unboxing.

Collectors around the world eagerly await each new release, contributing to the toy’s growing popularity. Limited editions often sell out within minutes, and resale prices on secondary markets can skyrocket.

How to Identify a Genuine Toy

With the growing popularity of the toy, counterfeit versions have inevitably flooded the market. So how can you ensure your Labubu is the real deal?

Here’s how to spot a genuine POP MART Labubu:

1. Packaging – Genuine toys come in official POP MART blind box packaging with high-quality prints and logos.
2. QR Code – Most authentic toys have a QR code you can scan to verify the product’s legitimacy.
3. Serial Number – Each official toy often includes a unique serial code on the base or box.
4. Material Quality – Originals are made with premium materials, have clean paint lines, and solid craftsmanship.
5. POP MART App Verification – You can scan your toy using the official app to confirm its authenticity.

When buying online or from a third party, always purchase from reputable sellers or POP MART’s own channels to avoid disappointment.

The Marketing Magic Behind Labubu

A big reason why this toy became a viral hit is POP MART’s masterful marketing strategy. Unlike traditional toy companies, POP MART targets adult collectors, tapping into nostalgia and pop culture aesthetics.

They’ve smartly positioned the toy as part of a collectible lifestyle—not just a toy. By organising:

• In-store events
• Pop-up exhibitions
• Collaborations with influencers and artists
• Social media buzz campaigns

POP MART created a deep emotional and community connection around the viral toy. Unboxing videos on TikTok, Instagram Reels, and YouTube have gained millions of views, helping to push the trend further into the spotlight. The combination of cuteness, rarity, and storytelling keeps collectors coming back for more.

How Many Toys Have Been Sold?

Exact numbers are hard to verify due to the blind box nature of many sales, but industry analysts estimate that millions of units have been sold globally. In 2025 alone, POP MART reportedly sold over 3 million units across its flagship stores, pop-ups, and online platforms.

The surge in sales is attributed not only to the character’s popularity but also to POP MART’s international expansion and collaborations. Their strategic presence in cities like London, Tokyo, and now Mumbai has made it easier for fans to access their favourite collectibles.

The Craze in India

India has not remained untouched by the global toy trend. As POP MART entered the Indian market with local partners and e-commerce integration, the demand for the toy exploded. Young collectors, Gen Z toy lovers, and pop culture enthusiasts have all jumped on the bandwagon.

What makes the toy so appealing in India?

• Its quirky design matches India’s growing interest in anime, K-pop, and alternative culture.
• The mystery box concept aligns with the country’s love for surprise gifts and collectibles.
• Social media influencers and toy vloggers have amplified the buzz with Labubu unboxings and reviews.

As of mid-2025, POP MART has launched over 25 official selling points across India, including metros like Delhi, Mumbai, and Bangalore. Fan meet-ups and collector swaps have become common, further fuelling the excitement.

Conclusion: A Toy That Redefined 2025

From a mystical creature sketched by an artist to becoming one of the most talked-about toys of the year, Labubu by POP MART has redefined how we think of toys and collectibles in 2025. It’s more than a product—it’s a movement.

With endless variations, a powerful marketing engine, and global fanfare, it’s no wonder this tiny figure has created such a big impression. Labubu taps into emotion, creativity, and community in a way few other toys can.

Whether you’re a seasoned collector or a curious newcomer, one thing’s for sure: this trend isn’t going away anytime soon. Keep your eyes on POP MART and this mischievous little toy—because the next big release is always just around the corner.