Labubu Toy and Top 10 Toy Trends of 2025 Every Parent Should Know

Introduction: What is Labubu Toy and Why is it Trending?

The Labubu toy has taken the world of trending toys by storm in 2025. Known for its quirky charm, mischievous smile, and instantly recognisable face, the Labubu toy has become a social media sensation. From celebrity sightings to viral TikTok videos, Labubu is more than a collectible—it’s a fashion statement, a cultural icon, and an emotional comfort object for many. Created by artist Kasing Lung and popularised by Pop Mart, this small yet mighty character comes in various costumes and expressions, often packed in blind boxes that make unboxing a thrill in itself.

One unique feature of the Labubu toy is its anti-counterfeit strategy. Each box contains a QR code, making it easy for customers to verify authenticity. This smart move has helped Labubu combat the growing market of fake collectible toys. In this article, we explore why the Labubu toy is part of a bigger shift and what every parent should know about the top 10 toy trends of 2025. From AI-powered Smart Toys like Ollie and Joey to life size toys and fashion-forward playthings, here are the innovations shaping today’s playtime.

1. AI-Powered Smart Toys

AI-powered Smart Toys are revolutionising the way children learn, interact, and bond with their toys. These toys are embedded with artificial intelligence that allows them to respond to voice, remember names, play songs, answer questions, and sometimes even tell stories.

Take Ollie and Joey, for instance—both are soft, cuddly, and equipped with speech recognition technology and expressive sensors. Ollie can sing lullabies, talk to your child, and respond with funny remarks, while Joey mimics conversations and makes kids feel heard. As creators, we are committed to making more such Smart Toys that combine learning with affection.

Smart Toys like these promote emotional growth, language development, and interactive play, making them an essential part of any modern toy box.

2. Collectibles and Blind Box Craze

Collectible toys are not new, but their popularity in 2025 has reached a whole new level, thanks to the blind box trend. A blind box is a sealed package that hides the toy inside, so you never know which character you’re getting until you open it. This adds surprise, excitement, and a social sharing aspect to toy collecting.

The Labubu toy is the king of blind box collectibles. Each series features several characters, including limited editions and ultra-rare designs. What makes Labubu even more appealing is the brand’s attention to detail. To fight counterfeits, Pop Mart introduced a QR code printed on every box. Parents and collectors can scan the code to confirm the Labubu toy‘s authenticity. This ingenious feature has not only protected their market but also boosted brand trust.

Other toy brands can learn a great deal from the Labubu toy marketing strategy. From unboxing excitement to anti-counterfeit tech and strong community engagement, Labubu has shown how to turn a toy into a lifestyle.

3. Eco-Friendly Toys

Today’s parents are more environmentally conscious than ever before, and so are their children. Eco-friendly toys are made using recycled, organic, or sustainably sourced materials, reducing their environmental footprint.

Wooden toys, plush toys filled with recycled fibres, and packaging made from biodegradable material are just some examples of how the toy industry is going green. Many popular brands have released collections that align with these values, offering toys that are safe for both kids and the planet.

As the demand for sustainable products continues to grow, eco-friendly options are quickly becoming trending toys. Choosing these toys not only helps the Earth but also teaches children about the importance of sustainability.

4. STEM Toys and Smart Toys

STEM toys have long been hailed as the go-to category for educational play. In 2025, these toys are smarter, more interactive, and less screen-dependent than ever before. These toys blend science, technology, engineering, and mathematics into fun, hands-on activities that engage kids in real-world problem-solving.

Think Smart Toys like interactive globes that talk, puzzles that light up when solved, or sensor-based building sets that explain physics through play. These trending toys are designed to stimulate critical thinking and creative exploration.

Combining fun with education, STEM toys and Smart Toys are an essential part of every home that encourages curiosity.

5. Sensory and Fidget Toys

Sensory and fidget toys continue to be a big hit, particularly among younger children and neurodivergent kids. These toys are designed to engage the senses—sight, sound, touch—helping to calm anxiety and improve focus.

Squishy balls, textured plushies, pop-it boards, and spinning gadgets fall under this category. These trending toys are especially useful during quiet time, therapy sessions, or even while travelling. Their compact size and stress-relieving features make them loved by parents and kids alike.

6. Life Size Furry Toys

Life size toys are no longer just oversized teddy bears. In 2025, they are companions, room decor, and emotional support buddies. These life size furry toys come in all forms—giant pandas, enormous unicorns, massive bunnies, and of course, plush versions of popular characters.

The presence of life size toys in a child’s room provides a sense of comfort and security. Plus, they look absolutely adorable in photos, which makes them a hit on social media. Life size toys are among the most gifted items this year, often doubling as a soft cushion or a warm hug at the end of a long day.

7. Roleplay and Imaginative Playsets

Children love to imitate adults, and roleplay toys give them a safe and fun way to do just that. Mini kitchen sets, doctor kits, pretend supermarkets, and dress-up trunks are making a strong comeback in 2025.

These toys encourage storytelling, creativity, and social skills. They allow children to explore different roles, understand emotions, and communicate effectively. Many trending toys now come with real-sounding audio features and interactive props to enhance the experience.

8. Toy and Fashion Crossovers

The Labubu toy is a shining example of how fashion and toys can blend beautifully. Labubu plush charms have been spotted on designer handbags, in celebrity selfies, and even as runway accessories. These toys are not just for kids—they are statement pieces.

From backpacks to earrings, trendy toy designs are being adopted into fashion products. These toy and fashion crossovers allow kids and adults to express their style while embracing their playful side. It’s a fresh, fun trend that merges imagination with identity.

9. Subscription Toy Boxes

Convenience meets curiosity with subscription toy boxes. Parents can now sign up for monthly deliveries tailored to their child’s age and interests. Each box is packed with handpicked toys—from Smart Toys and STEM toys to life size toys in miniature versions.

These boxes offer variety, surprise, and the thrill of unboxing—all in one monthly package. As more parents opt for quality over quantity, these curated experiences are quickly becoming trending toys themselves.

Play Smarter: The Takeaway for Parents in 2025

From the ever-popular Labubu toy to the rise of Smart Toys, STEM toys, and life size toys, 2025 is full of exciting options for every parent. Toys are no longer just objects of fun—they are tools for development, bonding, and even fashion.

The Labubu toy stands out not only for its design but also for its innovative approach to marketing, collectibility, and anti-counterfeit measures. As a parent, staying informed about these toy trends ensures you make better choices that support your child’s growth, creativity, and happiness.

So whether it’s cuddling a life size toy, exploring science through Smart Toys, or collecting every rare Labubu toy in sight, the world of toys in 2025 is smarter, safer, and a whole lot more exciting.